What is Social Media ??

Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition.


  • Social media are interactive Web 2.0 Internet-based applications.
  • User-generated content such as text posts or comments, digital photos or videos, and data generated through all online interactions, is the lifeblood of social media.
  • Users create service-specific profiles and identities for the website or app that are designed and maintained by the social media organization.
  • Social media facilitate the development of online social networks by connecting a user's profile with those of other individuals or groups.

Changing Generations to Social Media

Networks formed through social media change the way groups of people interact and communicate or stand with the votes. They "introduce substantial changes to communication between organizations, communities, and individuals."

These changes are the focus of the emerging fields of technoself studies. Social media differ from paper-based media (e.g., magazines and newspapers) and traditional electronic media such as TV broadcasting, Radio broadcasting in many ways, including quality, reach, frequency, interactivity, usability, and performance.

Social media outlets operate on many sources to many receivers. This is in contrast to traditional media which operates on one source to many receivers , such as a newspaper which is delivered to many subscribers, or a radio station which broadcasts the same programs to an entire city.

Some of the most popular social media websites, with over 100 million registered users, include Facebook,YouTube, WeChat, Instagram, Weibo, Twitter, Tumblr, Telegram, LinkedIn, WhatsApp, LINE, Snapchat, Pinterest, Viber, Reddit, Discord and more.

Usage of Social Media in India 

Growing digitalization efforts combined with low data prices enabled about 462 million people to use the internet actively across India. Of these, about 250 million were active social media users. YouTube and Facebook accounted for the largest penetration, at 82 percent and 76 percent respectively as of the third quarter of 2019

Advantages Of Social Networking 

  • Social Media gives you chance to connect people around the world 
One of the most obvious advantages of using social networking is the opportunity these websites provide you to reach people from anywhere in the world. As long as there is a connection to the Internet and a profile created, you can become “friends” or a “follower” of someone and check-in with them at any point in time. Some people use Facebook to stay in touch with family, talk to old high school friends, and share their political feelings. Twitter is a micro-blogging platform that is used for comedy, current events, and general observation. You can even connect with people from places you’ve never seen or heard of before.

  •  Being on a social network is a lot of fun.

The average person in the Indian spends between 35 to 45 minutes every day on their favorite social networks. Some might call this behavior an addiction, but it wouldn’t be that way if people weren’t having fun checking in with others or staying up-to-date on the latest news and information. Humans are naturally social creatures, so it feels satisfying to have likes, hearts, or comments left on a posit. You can create friendly conversations in the comfort of home while seeing what everyone is doing without needing to ask them.

  • Social Network gives us easy,instant communication tool
Social networking gives us the chance to stay connected with one another wherever we happen to go. You don’t need to have access to a landline to call someone with this technology today. Sending a letter through the traditional mail seems like an eternity. Forget about answering machines or voicemail – just leave a comment on someone’s page and they’ll get a notification about it immediately. When we stay connected to social networking, then all we need to do is pick up our smartphone, boot up the computer, or open the laptop to start communicating with someone. You can even use an app that connects to your profile to take advantage of these benefits no matter where you are in the world.

  • Social Network help Students to Improve their Performance in Studies

About 3 out of every 5 students say that they use social media to discuss educational topics if they have access to the Internet. Half of students say that they talk about their school assignments with their friends thanks to the tools offered by these platforms.

  •  Social networking creates brand exposure for businesses.

Any type of professional organization can use their social networking presence to connect with their current and future customers. Most platforms allow businesses to sell their products, either directly on the social media site or through a link to the company’s sales page. This process makes it easier to expand the reach of a company through the use of these one-to-one connections that are possible.There are numerous small businesses and entrepreneurs who have thriving companies today which survive almost entirely on what they can create through a social network. Some of the brands would be unable to operate without it.

Disadvantages of Social Networking

  •  Social networking exposes us to a lot of information.
When social networks first started, the platforms became a place of meaningful connection. You would share videos, photographs, and letters with the essential people in your life. Now that there are millions (and sometimes billions) of people on a platform, there can be a lot of white noise that drowns out these conversations. Between the political arguments, posted selfies, shared links, and brand videos that enter the average news feed every day, it becomes pretty overwhelming to have all of this information at a glance.
  • Social Networking can disrupt your sleep cycle.
When you expose your brain to electronics, then it can change the emphasis of your mind from wanting to go to sleep to staying engaged with social media. The blue light spectrum from some devices can be stimulating as well, but the danger with this disadvantage is that you’ll start to think more about what other people are doing or the information on your profile instead of trying to get some rest.
  • Social networking spread false information quickly like a Fire

When traditional media reporters were polled about their use of social media, over 78% of them said that they used their platforms to check for breaking news. The problem with this habit is that there tends to be a lack of fact verification before the sharing process happens. People tend to want news that conforms with their beliefs instead of the data being a direct observation of current events.News items that contain inaccuracies spread six times faster on Twitter than articles that contain the truth. Fake news items receive more shares and retweets than true stories. It is up to each of us to verify the information that we share to avoid this disadvantage.

  • Social media creates time wasting opportunities throughout the day.

Internet users between the ages of 16-64 said that they spend about 1.7 hours every day on their various social media sites. That accounts for about 30% of the total amount of time that they spend online each day. One-third of those who were surveyed said that their networking activities were the biggest waste of time in their day, ranking it above watching television, playing fantasy sports, and shopping.

  • Social networking become a severe distraction for some people.

When someone becomes distracted by the information available through social media, it can take them up to 25 minutes to become focused on their original task. Do you check your phone when you wake up in the morning? How often do you scroll through Facebook or Instagram? The time spent on these platforms, along with the time it takes to recover from the distraction, can cost you up to 70 hours of productive time per month.
There are some ways that you can limit this disadvantage. Start by turning off notifications on your phone and in your browser. Talk with people instead of pulling out a device to chat on an app. Then give yourself specific times during the day where you check on your profile and news feed instead of going to it multiple times per day.

“People who smile while they are alone used to be called insane, until we invented smartphones and social media.”
So, use Social Media Wisely and in Limit left-sidebar

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